The really big creative ideas in history started as sketches on paper, on napkins, on cigarette packets. Paper and pen is still the tried and tested way to thrash out ideas. The computer screen can be anathema to experimentation, so UniPin are seen here playfully leading the charge back to the sketchbook.

 

Agency: Target McConnells, Dublin

Creative Director/ Art Director : Robert Boyle

Photographer : Liam Murphy

Illustration : Steve Doogan

Retouch : iCraft