It started with four letters and a perfect cube.

 

Once noted that the letters of the brandname 'Noji' could contain eachother sequentially, the appropriately architectural challenge was to extract them from a cube. This embodied the ethos of considered and sustainable simplicity that Noji's buildings exemplify. No wasted space. No wasted material.

 

A cross section of the final solution then provided the two dimensional letterforms of the brand. What this produced is a bespoke typeface to the Noji brand in which the letterforms have a unique architectural relationship with eachother.

 

The 2D vector format is being used in stationery, signage, print collateral and blueprints. Its 3D derivation is being carved, moulded and sculpted from different architectural materials. Wood has been completed, with 3D print, glass, concrete and plastic versions to follow. Precision crafted to exact dimensions we can slot the different versions together in mixed material configurations for interactive reception/office sculptures.

 

Concept/design/art direction : Robert Boyle
Client : John Monahan at Noji
Animation : Stephen Bowen at The Element (element.ie)
Sound design : Will Farrell at Mutiny (mutiny.ie)