Creating a powerful brand story for Pantaloons helping the brand re-articulate its raison d'être and re-establish itself as the essential go-to shopping destination.
In a category that is an over whelming, sea of sameness, at VGC me and my team have helped the brand make the transition from a generic fashion retailer to a brand that creates ownable style via fashion love-stories that hinge on the Pantaloons's fab four – Esha, Sara, Rahul & Pari.
In a category that is an over whelming, sea of sameness, at VGC me and my team have helped the brand make the transition from a generic fashion retailer to a brand that creates ownable style via fashion love-stories that hinge on the Pantaloons's fab four – Esha, Sara, Rahul & Pari.
