TATA Coffee
Requirements :
This launch was TATA's big foray into retail coffee. The brief was to design coffee packaging for their 50 gm jar, 50 gm pouch and a sachet. The brand name TATA was a mandatory as a credential on all packs.
Process :
It started with intense studying and researching the structure, competitor's logos and sub brands, colors, shelf throw, descriptors, typography, image styles and infographics. From which I learnt how to create a balanced look and feel in all packaging sizes.
Result :
Concept of showcasing the product story on the label, which speaks about the journey of the coffee 'From bean to cup'. Naming it 'Plantation Route'.
Final look
