MOTOACTV
Client: Motorola
Client: Motorola
Motorola has broken into the fitness category with MOTOACTV–a smart device that fuses music and fitness like never before. With the release of a new breakthrough device, how do we break away from boring old training sites and brochures to educate salespeople on the product? The correct answer is: Quizzes with instant win prizing. Retail sales associates can choose to play and learn on a desktop and/or mobile device.
ROLES: ACD; Lead design and creative direction in a team of 6 including a creative director, a second ACD two art directors and a writer; worked with UX and development teams to streamline the experience
A series of training videos help you get primed for quizzes.
Play and learn on your mobile device. Make it a pop quiz by opting in to SMS-based communication.
