MAD was appointed as lead agency to develop a new branding image for Vicenzaoro, the premiere international jewelry organization based in Vicenza, Italy. MAD created a new logotype and branding system that along with a completely redesigned concept for the show layout signifies a radical change for the event, highlighting the tagline “The Future. Now” . Preparing for a new era and excellence in the Jewelry world, the advertising campaigns, in collaboration with Italian illustrator, Alvvino, utilize a series of collages with a mix of jewelry, textures, fabrics and the human form to create a strong visual identity for the two main 2015 events in January and September.