Mala Suerte (Bad Luck) is an spinoff of the famous Mayhem character. The original assignment was to adapt the Mayhem campaign. We tested the Mayhem commercials among hispanic consumers. And although they liked it, we heard a lot of consumers talking about faith and destiny. We though that fatalism was a powerful insight for latinos, and instead of personifying chaos (Mayhem) we personified luck (Bad Luck). Our character is a bit more subtle than Mayhem, and instead of being the direct cause of a problem, he creates the perfect conditions for a car accident and let his victims fall by themselves.