Chinese New Year red packet design for OWL Coffee, using OWL’s logo mascot and the brand’s colour scheme. A shape from OWL’s brand guide has been adopted and made into a pattern as the base background.
Oriental florals are placed to inject colour and give a traditional feel to it. The floral design extends to the back flap so that it can be seen as a whole picture when lifted. As a finishing effect, gold hot stamping is done on the outline of the floral images, OWL logo as well as the new year greeting, giving it an overall refined look.
Red packet visual mock-up
Open view (with back flap lifted)