With a rebranding done for Super Cereal, an awareness campaign was needed to inform its customers that their well-loved Super Cereal is now NutreMill. The idea was to create a fun, light-hearted conversation in the mind, wondering between Super Cereal and NutreMill. Then revealing that the same Super Cereal is now packed with more goodness into the new NutreMill, with the last frame showing its entire new range.