THE TASK
The summer of 2014 was a crazy season, people were crazy for THE WORLD CUP,
meanwhile, our client wish people could crazy for credit card promotion as well.
our task was letting more and more people use more credit card at this
crazy summer.
THE IDEA
We created an interactive game which was based on WECHAT.
people clicked the link, shacked their iPhone，got the crazy reason of using a card,
they got a chance to win prize as well. BTW, because 168 reasons were all link back
to the hottest news of that season, so people would like to share the funny reason
to their friend circle. so more and more people would like to join in this game.
people clicked the link, shacked their iPhone，got the crazy reason of using a card
168 reasons were all link back to the hottest news of that season,
so people would like to share the funny reason to their friend circle.
