Switchit is a social networking tool that connects all your social networks and contact information in one place. Switchit’s suite of integrated tools enhances the networking experience by automatically importing the contact information of people you meet – making reconnecting easy.

During the app's initial development, the startup reached out to me to setup a microsite to assist in acquiring beta testing users and preorder users through external campaigns. After the initial launch of the app, I was asked to help migrate the current microsite into a full website to help convert users through search engine optimization efforts. Because of the content author is a graphic designer, I was also asked to setup the website to allow for changing various design layouts.

I took the brand identity and extended it to the website. I used Wordpress as the content management system and setup a user-friendly form for the graphic designer to be able to update graphics and change design layouts. Once launched, Switchit saw an increase in website traffic, app store downloads, and registered users.