Stock Stackers is a subscription-based web application where users can buy and sell penny stocks and educate themselves on how to trade penny stocks effectively. 

The logo and brand identity needed to be approachable to convey that penny stocks are not intimidating. The web application would be designed user-friendly and intuitive and they wanted to capture that in the branding as well.

The result was a brand identity centered around stock candlestick graphs and stacked pennies that was warm and welcoming. It allowed for interesting visual patterns to use to further establish the brand identity.