Kenneth Cole: Animated Product GIFs
Director / Photographer Lacey worked with Cinematographer / VFX Technical Director Christopher Webb on a series of animated GIFs for Kenneth Cole. Working at Chris's studio with stop motion animator Maxwell Sorensen, the team created high resolution moving and still images of featured products using in-camera optical effects.
Model builder and practical effects artist Makoto Aoki created sets and environmental props to complement Kenneth Cole's brand aesthetic. Digital post was carried out at The Brigade.
Gaffer Casey Wooden finds the light at CW Films studio.
Christopher Webb, Dan Torres, and Dan Jusino adjust optics for in-camera effects.
The camera was able to arc around the subject on custom trolly decks and our P+S Technik Skater System.
Cinematographer / VFX Technical Director: Christopher Webb
Director / Photographer: Lacey
Creative Director: Christopher Yoham, Kenneth Cole
Senior Art Director: Dorian Chen, Kenneth Cole
Set Design / Fabrication: Makoto Aoki, Swell
Product Stylist: Peter Tran
Digital Post: The Brigade
Photo / Film Producer: Janna Shapiro, Kenneth Cole
Production Coordinator: Cheryl Wysocky, Kenneth Cole
Agency Producer: Heather Robins, CLM
Executive Producer: Jillian Johnson, JN Production
On-Set Production: Suze Lee, JN Production
Studio Project Manager: Graceann Dorse, CW Films
AC: Oliver Jevremov
DIT: David Brickley
Gaffer: Casey Wooden
Key Grips: Dan Torres and Brooks Lockwood
Swing: Daniel Jusino
Set Assistants: Tomoka Tsuchimochi and Tonomi Motoyama, Swell
On-Set Smoothies by: Señor Spooty
