The Herbalist
Embarking on their first retail store, The Herbalist approached Tait to create a brand identity. Already with a loyal customer following, the brief was for a contemporary and approachable identity with an emphasis on welcoming Chinese medicine novices to the store.
To help the clients achieve this goal, we created a concept that not only welcomed new customers but also embraced devoted eastern medicine enthusiasts. The Herbalist has a clean, calm identity with an emphasis on education for everyone. The minimalist store concept, similar to that of a retreat, is a space where customers can relax, explore and learn.
Deliverables
Brand strategy
Identity creation
Interior design
Signage
Print & POS
Packaging
Environment graphics
Project management
Identity creation
Interior design
Signage
Print & POS
Packaging
Environment graphics
Project management
3D Visualisation
3D Vision
Finished Project