Origin evolved the visuals over the course of the event promotion—language, graphic elements, and color continued to evolve as the event drew near. Because communicating across cultures can’t be over-simplified, or overly-complex—it must be authentic, and it must resonate.

 

Origin worked with a cultural advisory board on the event concept, and then designed the entire brand program, including save-the-date postcard and poster invitation, event website with registration, email and social media campaign, event signage, presentation materials, and promotional video. This was the inaugural event co-hosted by AIGA Houston and UHGAP, and featured its most well-known speaker to date—Bennett Peji, AIGA Fellow, and specialist in civic branding and cross-cultural design.

 

Said Associate Professor Beckham Dossett, "The venue was amazing and special; Bennett's talk was thoughtful and well-received, the program was snappy and to the point, and the event branding and design was beautiful."