Clarifying the Vineyard Voice
The Vineyard Church // Brand Refresh // Program
 
CHALLENGE //
The Vineyard Church in Sugar Land was facing visibility, naming, and perception challenges in their extremely diverse, ever-changing community. Even though they had become known as a good neighbor and a voice for social justice, they weren't attracting many visitors, and the visitors who did find their way there weren't staying.
 
ACTION //
Origin guided the Vineyard staff through internal work sessions, external interviews, and analysis of regional and local trends before finally presenting a series of possible strategic positions. Once the team decided that "our real work is outside our walls,"  we got to work refreshing the logo, visual identity, web presence, and marketing materials to re-present Vineyard as compassionate community-focused activists, serving their neighbors and encouraging them to taste and see the extravagant love of Christ is real.
 
CLIENT / The Vineyard Church (Sugar Land / Stafford)
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
STRATEGY DIRECTOR / Shawn Collier
DESIGN DIRECTOR / Michelle Coffey
SENIOR DESIGNER / Michelle Coffey
DESIGNER / Lucie Pognonec
Clarifying the Vineyard Voice
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Clarifying the Vineyard Voice

CHALLENGE // The Vineyard Church in Sugar Land was facing visibility, naming, and perception challenges in their extremely diverse, ever-changing Read more
1
143
0
Published:

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