The Brief
The Concept
The Concept
To create a piece of visual communication which can represent the fast paced flowing energy of the Sega’s Sonic the Hedgehog brand. The idea behind this is so it can be used as either television advertisement or a viral advertising through Youtube. This short animation shows elements of the game and 3D animation mixed with real life, this juxtaposition is to help connect the audience and make the game relatable and rememberable to the viewer.
A closer look at the special effect and 3D modelling
Special effects
3D modelling of gameplay elements created to be placed within the real world.
