Dugg
Dugg is a new series of frozen yoghurt and fruit sorbets made by the traditional Norwegian icecream supplier Hennig-Olsen. We wanted to bring the easygoing freshness associated with Frozen Yoghurt into the supermarket fridges, and focusing on the taste. The Dugg-logo was introduced as a separate brand in order to create its own connection in the costumer mindset, but still securing the link to the well known mother brand.
Credits
Photography (on product): Håvard Schei
Photography (of product): Nina Helland Sortland
Photography (of product): Nina Helland Sortland
