Focusing on the “Feel Good” brand essence, the design strategy was inspired from the two aspects

present in the brand name “Body and Soul”, creating a duality of the tangible physical aspect 

and the emotional essence of the brand experience. The overall look and feel is simple and conveys confidence, portraying the post-modern woman. The logotype is curvy, sharp and simple with a unique typography style, inspired from feminine curves. Through the watercolor illustrative styles that reflect the essence and soul

of the product on the packaging, the concept comes to life as a natural and modern authentic brand.