In the highly competitive college recruiting environment, differentiating the college from the competition is key. The Sage Colleges has two undergraduate campuses, Russell Sage College, for women, (green) and Sage College of Albany, (orange) which is co-ed. While promoting the overall brand, it is important to differentiate between the two campuses.
Audiences for these pieces include high school students, who might potentially attend one of the colleges, and influencers, including teachers, guidance counselors, and parents. It is essential to have materials which show engaged, successful students.