Paint the Moon is a photoshop actions and textures company on the surface. But when you did deeper, they are a thriving family business inspiring mothers and photographers around the world. They approached Sincerely Truman in need of a new brand direction. This refresh included a new logo and website. The new brand needed to move the company from a homegrown DIY startup, to a well considered platform. It had to compete on a VISCO.com level, without alienating an extremely loyal customer base. The project was a challenging e-commerce experience, but the end result was extremely rewarding. Check out the real thing at www.paintthemoon.net. 

Creative Lead: Scot Mortimer (he also kicked in design and dev help)

Lead Designer: Tim Weakland

Development: James Hall

Producer: Kelsey Smith

Agency: Sincerely Truman.