Arroz Gallo (leading rice brand)
Arroz Gallo (spanish for rooster), a company which produces the top selling rice in Argentina, wanted to refresh the brand's look, stressing the tasty and nutritive qualities of their product - rich in vitamins and minerals by a natural boiling process- Therefore, they introduced an animated rooster - which has been the brand's icon since its beginnings- to explain the natural process through which these nutrients are conserved in all their commercials and POP material. After this initial stage, the brand needed an updated look on its website, with new contents to increase the brand's interaction with its public.We came out with a pretty cool site, which main feature is an online recipe maker, hosted by the brands Rooster himself, where the user can easily search or create tasty dishes by combining 4 main requirements, represented by 4 sliding buttons:
Arroz Gallo (spanish for rooster), a company which produces the top selling rice in Argentina, wanted to refresh the brand's look, stressing the tasty and nutritive qualities of their product - rich in vitamins and minerals by a natural boiling process- Therefore, they introduced an animated rooster - which has been the brand's icon since its beginnings- to explain the natural process through which these nutrients are conserved in all their commercials and POP material. After this initial stage, the brand needed an updated look on its website, with new contents to increase the brand's interaction with its public.We came out with a pretty cool site, which main feature is an online recipe maker, hosted by the brands Rooster himself, where the user can easily search or create tasty dishes by combining 4 main requirements, represented by 4 sliding buttons:
Landing page view, featuring the recipe maker and the rooster, who also communicates news via word balloons. Also noticeable is the main menu, which contains the usual info.
By moving these sliding buttons, the dishes depicted below change in real time, shortening the amount of choices, thus making it easier for the users to select their favourite dish
Rolling over the dishes icons reveal their names
After finally choosing the dish, the user can access and download the recipe, have a look at the different vitamins and nutrients contained in it, and of course share it with their friends through Facebook, Twitter or email.
Another approach, which includes a more attractive background and a small search bar.
