Your NO. Changes Everything. & Your conversation changes everything.
It started with a program break on all national televisions in prime time on November 14th 2010, official support of the president of Serbia and a 2 minute movie, not a mere commercial video.
Combining powerful PR, strong story line and message, vivid art direction in video and the power of young actors, most of them not yet in the acting school, this project made itself very visible. Social media played an important role
www.facebook.com/TvojeNE.MenjaSVE with over 70 000 followers.
It was awarded the non-profit project of the year by Public Relations Society of Serbia in 2011 and in 2010 on the Night of Ad Eaters for the best non-profit campaign.
Youth video shooting - Toilet scene
photo by Ket
Teaser video created tension in the media for one week and announced the project video premiere - a 2 minute video.
Creative director and script- Ket, PR and media agency -SVA Belgrade, production- Emote production, client - Ministry of Health of the Republic of Serbia and INSADA (EU project)
Photographs from the shootings of the video for youth and parents
Youth video - Tvoje Ne. Menja sve. / Your No. Changes Everything.
Creative direction and script by Ket, agency- SVA Belgrade, production- Emote production, client- Ministry of Health of the Republic of Serbia and INSADA (EU project)
Parents video shooting - Living room scene
photo by Ket
Parents video - Vaš razgovor menja sve. / Your conversation changes everything.
Creative direction and script by Ket, agency- SVA Belgrade, production- Emote production, client- Ministry of Health of the Republic of Serbia and INSADA (EU project)
PR moments - Government supporting the aciton
Another memorable PR moment - Week that followed the government badge appearance, was a week of a dramatic teaser video and a premiere of the youth video in the specially organized all television programs halt - in prime time on Sunday evening.
Youth video shooting - Money scene
photo by Ket
Youth video shooting - Car scene
photo by Ket
Youth video shooting / Club scene
photo by Ket
