United Against Drugs / The 'game' drugs play and why not to try it.
The interactive holographic 3D installation toured 7 cities in Serbia.
It started as a BTL part of the campaign against drugs, and with over 50 000 visitors and 16 000 Facebook fans, however it turned into a movement. From 2009 to 2010 it developed into - United against drugs, the biggest national action on drugs ever to happen in Serbia. With over 60 000 fans on Facebook, 200 000 brochures given out and numerous TV reports and appearances it was strategically organized to communicate to both parents and children via the channels they were present on.
Video illustration of the game - the music by Massive Attack was used only in this video for documentation, and never for commercial purposes.