The 'game' drugs play and how/why not to try it.
The interactive holographic 3D installation toured 7 cities in Serbia.
The hologram was an interactive game-like installation where one could try different drugs on a real-life replica of a young man and see all the physical and mental deteoriration and the loss of material property. It was better than a live experiment, and more advanced than any video game - we needed the attention of the youth.
It started as a BTL part of the campaign against drugs, and with over 50 000 visitors and 16 000 Facebook fans, however it turned quite big.
From 2009 to 2010 it developed into - United against drugs, the biggest national action on drugs ever in Serbia that talks to youth and parents. With over 70 000 fans on Facebook, 200 000 brochures given out and numerous TV reports and appearances.
Video illustration of the game - the music was used only in this video and never for commercial purposes.