2014 Custom Direct Mailer

This is a custom direct mailer piece. It introduces the new design theme for their 2014 Official Program Calendar collateral. The client provided me with the imagery of the African family with the "I Dream..." typography already in place. This is the main cover image for their program calendars this coming year. I was asked to take the color palette of this imagery and develop a look for their collateral pieces.

The specs:

29.375 x 5.5 with wrap-around flap, (9 x 5.5 when folded and flap is closed)

4-color, 2-sided, with removable order form.

Project manager:

Leticia F. LaFontaine

Strategic Marketing Manager

Digital Marketing Team

Client:

United Methodist Communications

Front of mailer: (with flap closed).

Front of mailer: As the flap opens to the left, it reveals an endorsement from a very satisfied customer. * it also introduces the visual cue to turn the mailer clockwise and experience the vertical layout of the inside panels.

Front of mailer: (The client wanted the inside panels to read vertically). Now with the left side flap open, showing the inside of flap and revealing the exposed endorsement. As they open the flap they are "visually guided" to rotate the piece clockwise.

Inside panels: As the consumer opens up the mailer they rotate it to view the vertical layout of the products. There is one more inner panel that also folds out. (see next image).

The inside panels: The full inner panel layout. The bottom panel is obviously an order form that can be detached and mailed.

Detail: Inside flap and first inner panel.

Detail: Second inner panel.

Detail: Third inner panel (order form).

Outside panels. Showing front & back covers.

Outside panels: Front cover partially folded and showing *back panel (back of the order form).

* This panel is the innermost and smaller section that is designed to fit within the folds of the front and back covers, as well as being removed and mailed.