SVA /// Boston University

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- SVA -

Boston University

Our team collectively decided to hold on all day branding workshop on Saturday, November 23rd.
The purpose of this workshop was to work together in a Charette style to formulate our thoughts, concepts and ideas.

Our goal was to collaboratively develop a solid, cohesive branding for the School of Visual Arts, in seven hours.

We did so by first using only our hands to sculpt, form, draw, paint, sketch, fold and materialize our ideas. We then explored several of our strongest concepts which helped us define our final design. It was at this point that we transformed

and finalized our logo in digital form. A carefully considered brand strategy was developed through this exciting

and interactive journey.

Special thanks to:

Taylor Boss

Gaby Cappellin

Chloe Conceicao

Alice Donovan

Valentina Londono

Michelle McGinn

Advised by Nick Rock