The following project has been initiated to create a concept for SCAD catalog cover re-design. It is approached in mind to be as one of a kind and represent the creative talent at SCAD. The animation part of the catalog has been created to serve as a unique piece of art for the cover as a corresponding AR component. The production of the project involved a combination of 2D & 3D applications. The challenge of this project was to develop a unique visual aesthetic which would clearly communicate that SCAD is a school of creative talent and artistic individuals.