Capcom was getting ready to release Marvel Vs. Capcom 2 on the Xbox Arcade and approached HCI to come up with a style guide for their toy packaging and merchandise. This is the packaging look that we developed. 

The packaging had to allow room for group shots as well as for individual character art all on the same package, without getting too busy. This was a fighting game and we had to convey the energy of the comic violence without making the packs look too juvenile. The smaller full color group shots balanced out against the gritty accents and grayscale illustration, walking that line between energetic and young. 

Logo and character illustrations were provided by the client.