Visual Identity
Little Waves Festival
Little Waves Festival
Little Waves is an alternative indoor music festival, presented by C-mine Genk & Absolutely Free Festival, taking place on the 19&20th of april at C-mine, Genk. For the festival's 10th jubilee edition, new life was breathed into their identity.
Design — This year’s identity draws inspiration from soundwaves and their distortion, resulting in an unpolished, motion-focused identity that perfectly complements Little Waves' most ambitious line-up to date. The vibrant colour palette makes for multiple combinations in colour, reflecting the diverse energy and musical genres that can be witnessed at the festival. This kaleidoscope of colours is counterbalanced with a deep black, adding an edge to the identity.
Motion — Making waves — The identity was brought to life through motion as a dance of color and form, mirroring the energy and fluidity of the music at the festival. In order to achieve the distorted effect, all motion was processed in Vectoraster.
