Introducing the SuperFresh Ad Campaign We crafted for the Iconic Indian Beer Brand BIRA!
BIRA approached us with their sparkling vision for the on-tap beer collection, aptly named SuperFresh. Our creative team couldn’t wait to dive into this refreshing project.
Picture this: Larger-than-life beer mugs brimming with effervescent bubbles, bursting forth from the screen and into the real world. The fizz, the aroma—it’s an immersive experience that transcends pixels and glass.
But wait, there’s more! We sprinkled in some BIRA magic with our signature touch. Look closely, and you’ll discover beloved brand motifs hidden like delightful Easter eggs within our captivating visuals. The iconic 91, the mischievous Bira monkey logo, and our lovable Bira monkey mascot—they’re all there, waiting to surprise and delight.
So raise your virtual glasses, my friends! Here’s to creativity, innovation, and the joy of bringing brands to life.
DRINK RESPONSIBLY. #Superfreshontap #BIRA #Superfresh #MakePlay
--
Client: Bira 91
Creative Direction & Post-Production: Anil Saxena
CGI Lead: Rahul Gupta
Motion Artist: Hardik Khanna
Producer: Siby Francis
--
Thanks for watching!
