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Danone / mizone 0 sugar package

BACKGROUND & SOLUTION
As consumers have higher and higher demands for health, there has been a wave of sugar and fat reduction in the beverage market. Mizone, a well-known vitamin drink giant, has launched a zero-sugar series of products. This series has two flavors: perfume lemon flavor and white peach flavor. It adds a variety of vitamins and dietary fiber, allowing consumers to pursue a good state of vitality while having more. A delicious and healthy choice!

source of creativity
"0" gives people the feeling of no burden, no pressure, and very relaxed and comfortable. When the fruit falls into the water, it is also light and comfortable, with water splashing everywhere and dense water droplets instantly clinging to the surface. Taking this inspiration, we made a smart "0" that fell into the water to directly and boldly reflect creativity. It can quickly impress consumers and attract their attention in sales displays.

随着消费者对健康的需求越来越高,饮料市场刮起了一阵减糖、减脂的风潮。知名维生素饮料巨头脉动,推出了0糖系列产品,该系列有两种口味:香水柠檬味与白桃味,添加多种维生素,及膳食纤维,让消费者在追求活力好状态的同时,又多了一个美味健康的选择!

创意来源
“0”,给人的感觉是无负担,无压力,很轻松自在。当水果落入水中,同样也是轻盈自在,水花四起,绵密的水珠瞬间依附在表面。借此灵感,我们做了一个灵动的“0”,落入水中,直接大胆的体现创意,在销售展示中的可以很快速的打动消费者,吸引消费者眼球。
Danone / mizone 0 sugar package
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Danone / mizone 0 sugar package

Published: