Our old tagline, "Go Where The Heart Beats," wasn't hitting the right notes anymore. 

Our CMO, Mary Zhou, challenged us to come up with a new one.

And this is how we rolled out Lazada's now-iconic tagline.

Conceived at the tail end of 2021, during the midst of our second lockdown when spirits were low, this film was a beacon of hope. It dawned on me that every purchase made on Lazada isn't just about acquiring a product; it's about buying into hope. 

An affordable wedding dress carries the promise of cherished moments. A simple bottle warmer empowers a new dad to embrace his role. This campaign stands out as one of the most heartwarming projects during my tenure at Lazada—a brand moment that radiates pure positivity.

The Thai version of the ad was especially touching, featuring a song by the popular Thai band, Modern Dog.