McDonald's – Big Mac® Jagd
Poster illustrations, keyvisual, typeface etc. for McDonald's "Big Mac® Jagd" ("Jagd" means hunt) promotion that took place at the beginning of the year in Germany.
The idea: Users of the McDonald's App can collect virtual ingredients (by scanning QR-codes) and hence "hunt down" one of 500.000 coupons for McDonald's classic burger – the Big Mac®.
QR-codes can be found on TV spots, posters, internet, billboards, in the McD restaurants etc.
The idea: Users of the McDonald's App can collect virtual ingredients (by scanning QR-codes) and hence "hunt down" one of 500.000 coupons for McDonald's classic burger – the Big Mac®.
QR-codes can be found on TV spots, posters, internet, billboards, in the McD restaurants etc.