Rebrand Promotion
Sioux Falls Canaries
In 2013, the Sioux Falls Pheasants decided to rebrand and return back to the team name they had since their inception in 1889: the Canaries. The rebrand strategically reestablished themselves as Sioux Falls home team, a move to reengage their hometown, as well as celebrate tradition and community. These print ads and collateral piece were used with the brand roll out.