Rapidly growing businesses are exciting, and come with their own unique set of challenges. For Throne, the company’s growth had lead to new products and services. What had initially started as a streamlined process for creating books for business owners had evolved into a suite of products that allowed anyone to share their story. As the company’s service offerings grew, it was time for the brand to grow as well. They needed more than a logo: they needed a visual system and strategy. Something that would communicate the core of their company: their mission, vision, and most importantly how their products could practically help people. Together, we designed a brand system that tells their story of honor and empowerment.