INSIDE SCOOP
Brand Strategy, Value Proposition, Brand Messaging, Brand Identity, Packaging & Collaterals
Born out of a deep love for ice cream and with a humble logo developed in-house, Inside Scoop has grown rapidly to over 20 outlets in Malaysia and Singapore on the back of their great products. Within a decade, Inside Scoop built their own centralised production facilities and have also ventured into other dessert categories.
While the quality of their much-loved products has stayed consistent, the Inside Scoop brand had no doubt evolved into a prominent chain store. With continued expansion in mind, there arose a need for a brand refresh—to tighten their brand strategy and synergise the brand’s identity toolkit to support future growth.
MORE THAN JUST A FEELING
Well loved by many, Inside Scoop exists to spread happiness by bringing people together, adding delight to their everyday. We equipped the brand with a clear tone of voice that aligned with who Inside Scoop is and what they’re about.
SCOOPS OF JOY
To express the brand’s obsession with delighting people, the refreshed identity extends through a refinement of the logo; expansion of the colour palette to bring vibrancy and a sense of richness; and creation of secondary graphics inspired by scoop marks.
