I actively participated in the planning and organization of two editions of the GIFE Congress, Brazil's premier gathering on Social Investment. Held biennially since the year 2000, the GIFE Congress brings together key leaders in the sector, civil society organization executives, academics, consultants, and government representatives.
In the 2018 and 2020 editions, I was responsible for the entire branding strategy, both digital and in printed materials, used in the event's visual identity. With many external suppliers involved, the branding work needed to be done very meticulously to ensure that the guidelines were followed in all materials, website, videos, and so on.
Additionally, I led the development and implementation of the event's communication strategy, ensuring the visual identity, content creation/revision, website development management, registration management, and overall promotion.
