During COP27, I led the press strategy and partnerships with influencers to maximize the impact of Greenpeace Brazil's messages during the event, both nationally and internationally.
I highlight the success of news articles published in major outlets, which included interviews with our spokespersons, expanding our visibility and reach. A total of 165 news articles and 2 opinion pieces were featured in prominent outlets such as Globo, Globonews, Folha de S. Paulo, Exame, The Guardian, Mongabay, and AFP.
Additionally, we established strategic partnerships with relevant influencers who shared our message with their followers, enhancing our engagement and advocacy during the event. These partnerships allowed us to reach nearly 900,000 people on social media through 11 strategic collaborations.
Examples of press coverage:
Examples of partnerships with influencers:
