Every year Liljevalchs Konsthall, Stockholm, invites artists to submit their work to its Spring Salon. Ritator designed the graphic identity for the 2010 edition.

 

For this purpose, Ritator designed a head with several eyes, with special effects made by artist Love Larson. Photographs of the model from different angles were used in invites, posters, catalogues, adverts, and t-shirts. The result is a graphic identity that comments on the importance of seeing art and makes a statement about how no two pairs of eyes see artwork in the same way.