Illustratörcentrum – Identity 2015
Illustratörcentrum (IC) is the largest provider of visual communication in Sweden. IC proudly represent the majority of Sweden’s illustrators, graphic designers and animators with all their many areas of expertise and forms of expression.
Following a change in leadership and a modernisation process, IC needed an identity that reflected their members, creativity, and playfulness. Ritator focused on the abbreviation (IC) and suggested to view the letters as containers, that could be filled with patterns and techniques that represents both craftsmanship and creativity in the field of illustration and graphic design. This allowed the identity to be both consistent and variable, whilst still being recognisable.