When's the last time you did something for the first time?

Without concrete product benefits, Coke brands stand for specific ideas. Coke is happiness, Fanta is fun and Coke's new iced tea, Fuze, was to stand for curiosity. Fuze was about to launch globally and it was our task to create a web film about curiosity that would resonate with millennials all over the world. Delving into the unknown has different implications across cultures. But what lines up for all humans is the childlike feeling of doing something for the first time ever. It doesn't matter what it is. Indeed, chopping off all of your hair, for some, may seem like jumping off a cliff to others. So we got real people from all different countries and filmed them doing something for the first time. 

In addition to the anthem video, three breakout videos feature individual stories.