People Shop for Bacon Like They Shop for Diamonds
Selling bacon is a surprisingly challenging tast. It's one of the most beloved products on the internet and in real life, but with all the bacon meme-ing online, we couldn't let Oscar Mayer Bacon get lost in the generic bacon-wrapped blogroll. We also had to do those bacon lovers proud.
Effie Award - Small Budgets Projects - Silver Winner
Warc Prize Awards - Social Strategy - Silver
Shorty Awards - Best Use of Social Media for Food & Beverage Campaign - Winner
SXSW Interactive Awards - Amusement - Finalist
CREATIVITY - Pick of the Day & Top 20
ADWEEK - Ad of the Day
Warc Prize Awards - Social Strategy - Silver
Shorty Awards - Best Use of Social Media for Food & Beverage Campaign - Winner
SXSW Interactive Awards - Amusement - Finalist
CREATIVITY - Pick of the Day & Top 20
ADWEEK - Ad of the Day
Yes, you could really buy the bacon gifts for Father's Day. Gifts sold out within minutes everyday, and fans had to follow Oscar Mayer on Twitter to find out when the next batch would become available.
