Mamming is the New Planking
One in 8 women will be affected by breast cancer and right now, early detection is our best defense. But putting your breasts on a shelf, aka getting a mammogram, is awkward and not something people talk about in the mainstream. We had an idea that would get people more comfortable with the conversation, and the procedure.
Cannes Lions Awards - PR: Charity/Non-profit - Bronze Lion
Golden Award of Montreux - Non-profit/Public Interest: Digital - Gold
NYF World’s Best Advertising - Digital: Viral Video - Finalist
Shorty Awards - Social Good Campaign - Finalist
CLIO Awards - Public Service: Cause Related - Finalist
WOMMY Awards - Cause Marketing - Bronze
Golden Award of Montreux - Non-profit/Public Interest: Digital - Gold
NYF World’s Best Advertising - Digital: Viral Video - Finalist
Shorty Awards - Social Good Campaign - Finalist
CLIO Awards - Public Service: Cause Related - Finalist
WOMMY Awards - Cause Marketing - Bronze
The case study says it best : )
ThisIsMamming.com served as a hub for our message. There we were able to educate people about our project, show our video, point them to breast cancer charities and aggregate the photos that people had instagrammed with our hashtag.
