Moretto is an affordable restaurant with Mediterranean cuisine specialized on seafood. It can be placed in completely different locations: organically integrated into food courts in shopping centers, located on the ground floors in residential areas or in a separate room.
The LINII team had to develop the name and identity of the establishment, taking into account the concept and focus of the cuisine.
When developing the Moretto name, the agency’s specialists relied on the brand’s DNA: associations with the Mediterranean, the feeling of summer and carefree relaxation.
The identity supports and develops the theme of sea travel. The light and airy Moretto font logo, combined with signature arched elements, illustrations and bright, summery colors, creates a cozy atmosphere of coastal cities.
The arches pattern can work alone or in combination with illustrations and luscious photographs of seafood, inviting you to look into summer and taste it.
General Director — Mikhail Gubergrits
Naming department Director — Elena Ilyina
Project Manager — Valeriya Lyakutkina
Art Director — Nikolay Demin
Designer — Alena Gorbacheva
