Healthy food brand VkusVill

VkusVill Healthy Products Brand

Development of an ecosystem for one of the most prominent and vibrant retailers in Russia: rebranding, creating a logo, monogram and identity elements for online and offline.

VkusVill has long been not only a convenient grocery near the house, but also an online supermarket with delivery and useful services for customers. Today VkusVill is a huge business with different directions. And in 2021, for the first time since its foundation, the company changed its logo, corporate identity and slogan.​​​​​​​

Among the prerequisites for rebranding, three main ones can be distinguished:
– revive the identity, make the brand bright and visible;
– rethink brand architecture and build an ecosystem;
– unification of corporate identity for online and offline.

LINII solved challenges step by step. Our creative team built on the idea of inclusiveness, sustainability and diversity.

LINII team:
Creative Director – Michael Gubergrits
Strategy Director – Dmitry Burenko
Project Manager – Mariya Sorochenko
Art-director – Valera Sadovsky
Designer – Alena Gorbacheva
Logo lettering – Arseny Arkatov
Animation – Iliya Savonkin

Typeface – Yuri Gordon​​​​​​​

Healthy food brand VkusVill