VkusVill Healthy Products Brand
Development of an ecosystem for one of the most prominent and vibrant retailers in Russia: rebranding, creating a logo, monogram and identity elements for online and offline.
VkusVill has long been not only a convenient grocery near the house, but also an online supermarket with delivery and useful services for customers. Today VkusVill is a huge business with different directions. And in 2021, for the first time since its foundation, the company changed its logo, corporate identity and slogan.
Among the prerequisites for rebranding, three main ones can be distinguished:
– revive the identity, make the brand bright and visible;
– rethink brand architecture and build an ecosystem;
– unification of corporate identity for online and offline.
LINII solved challenges step by step. Our creative team built on the idea of inclusiveness, sustainability and diversity.
Creative Director – Michael Gubergrits
Strategy Director – Dmitry Burenko
Project Manager – Mariya Sorochenko
Art-director – Valera Sadovsky
Designer – Alena Gorbacheva
Logo lettering – Arseny Arkatov
Animation – Iliya Savonkin
Typeface – Yuri Gordon