Foreign Policy Design's profile

Hay Market

Foreign Policy Design
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Hay Market is a restaurant set in the sprawling grounds of the Hong Kong Jockey Club. With Hong Kong Jockey Club’s pedigree as a British Colonial entity, the basis of the brand personality and language is British Eccentricity. 
 
Inspired by vibrant jockey silks which are drenched in centuries of tradition and superstition, the restaurant’s visual language is an eclectic mix of bold geometric shapes juxtaposed against vintage British typography and Victorian illustrations from old advertisements. 
 
The brand's logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations.
 
An extensive project including branding, uniform, interior graphics and wayfinding.
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
Uniforms for the Cash-Bets
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
Uniform for the Customer Service Staff
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
Uniform for the Wait Staff
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
restaurant menu business card wayfinding Signage Hospitality bar uniform design Interior Graphics Hong Kong singapore yah-leng yu foreign policy design
Hay Market
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Foreign Policy Design's profile

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Foreign Policy Design's profile
Singapore, Singapore

Hay Market

Haymarket is a restaurant set in the sprawling grounds of the Hong Kong Jockey Club. With Hong Kong Jockey Club’s pedigree as a British Colonial Read More

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