Vestibular 2019 is a student project from UEL (Universidade Estadual de Londrina) where students from the 3rd year of Graphic Design Bachelor's program create the marketing campaign for the following year's general entrance exam into the university.
Each team presents their campaign to the school board of directors, to students of the school and to high school students, who vote on which campaign they like the most.
I teamed up with Camila Wiechert and Fernanda Hiromi to create this campaign and am proud to say that we were the winners of that year's competition.
Here is the teaser video that we created for the campaign:
We interviewed quite a few university students and this is the quote that inspired our concept:
"I believe that the university is an institution that knows its own value... I imagine that it is a dream for all young students in Londrina to have the honor of being a part of this collective."
We sought to find unity between the words dream and collective. The images below showcase our intent for the concept, using the image in the middle as the starting point.
We created and guided the process of printing of all the various campaign materials:
