Chef du Pet is a natural dog food brand. All of the food packages are made with 100% natural ingredients, which are weighed precisely to fit into the perfect diet for the dog. The official logo was designed with the brand owner's pet dog in mind.
Three dog illustrations were created to accompany the packages: the Saint Bernard, the Border Collie and the French Bulldog.
The intention of diversifying the brand identity into different breeds. Each of the illustrations can easily accompany the lettering for the logo as well as completely replace the logo depending on the situation.
This is the concept for how a package could be designed:
The main part of the project was creating a marketing campaign on Instagram.
