Oil and gas companies are traditionally among the most conservative in terms of visual identity. Our case is a pleasant exception – we have developed a current, flexible, and human corporate style, quite uncharacteristic for the industry.
The identity on one hand transmits the company's innovative approach to process management, and at the same time, supports and reveals another side – high activity in terms of infrastructure, education, and culture development in the presence region.
The identity on one hand transmits the company's innovative approach to process management, and at the same time, supports and reveals another side – high activity in terms of infrastructure, education, and culture development in the presence region.
Logo
The core of the brand's visual identity is the logo, illustrating the dynamic, technological, and future-focused business of the company.
The plastic and vivid design of the mark, inspired by the shapes and configurations of hydrocarbon deposits, conveys the unification of resources of partner companies to create a new technological enterprise. The selected graphic technique stands out against the traditional images of companies in the manufacturing sector and moves into a more emotional, open to communication with the surrounding world and people brand. The transition to volume gives the main symbol of the brand materiality and tangibility, declares its technological and contemporary nature.
The core of the brand's visual identity is the logo, illustrating the dynamic, technological, and future-focused business of the company.
The plastic and vivid design of the mark, inspired by the shapes and configurations of hydrocarbon deposits, conveys the unification of resources of partner companies to create a new technological enterprise. The selected graphic technique stands out against the traditional images of companies in the manufacturing sector and moves into a more emotional, open to communication with the surrounding world and people brand. The transition to volume gives the main symbol of the brand materiality and tangibility, declares its technological and contemporary nature.
Graphics
The flexibility of the visual language is the basis of a working style that should be adaptable for use in different contexts – from a business card to decorating a large production facility. To solve these very different communication tasks, we developed three types of graphics: vector linear graphics, vector graphics with fill, and more voluminous and material 3D graphics.
The flexibility of the visual language is the basis of a working style that should be adaptable for use in different contexts – from a business card to decorating a large production facility. To solve these very different communication tasks, we developed three types of graphics: vector linear graphics, vector graphics with fill, and more voluminous and material 3D graphics.
To maintain style consistency, the basis of the brand graphics image is an element that develops the logo idea – the wave-like shape of the hydrocarbon deposit pattern. The flexibility of the graphics allows creating many different prints in terms of composition and dynamics. The solution has good animation potential, integrates well into the digital environment, emphasizing the brand's technological nature.
Typography and Layout
An additional part of the corporate style became typography from TypeType. The font pair based on the functional and universal TT Norms Pro font and the expressive TT Runs set, on one hand, covers all the utilitarian tasks of the brand in communication, and on the other, helps to emphasize its technological image. The original, plastic forms of the letters of the incidental font continue the smooth plasticity of the brand sign.
The block system for layout design scales well to various media - from the simplest and most functional to complex ones.
An additional part of the corporate style became typography from TypeType. The font pair based on the functional and universal TT Norms Pro font and the expressive TT Runs set, on one hand, covers all the utilitarian tasks of the brand in communication, and on the other, helps to emphasize its technological image. The original, plastic forms of the letters of the incidental font continue the smooth plasticity of the brand sign.
The block system for layout design scales well to various media - from the simplest and most functional to complex ones.
