THE BRIEF :
Localize the US Snickers Rookie Mistakes platform for India and for cricket.
Film - Retired Hurt
Shorties 1- Host
Shorties 2 - RJ
An online contest through a gaming platform called the ‘Noobieverse’ on the Snickers website. Engaging customers in a unique game of spotting Noobie Mistakes to win assured adidas vouchers and grand prizes.
On-ground activation
Social Media
Team Involved:
Iraj Fraz Batla, Purva Ummat, Vinit Bharucha, Mridul Sharma, Ankur Singh, Kunal Sethi, Sahaj Dang, Arzoo Mehra, and Joya Mittal.
Iraj Fraz Batla, Purva Ummat, Vinit Bharucha, Mridul Sharma, Ankur Singh, Kunal Sethi, Sahaj Dang, Arzoo Mehra, and Joya Mittal.